Rentomojo - IPO Report

Rentomojo operates a technology-driven, full-stack D2C online rental and subscription platform for home furniture and appliances. It is the largest player in India based on subscription revenue in FY25 and live subscribers as of March 31, 2025 and September 30, 2025. As of March 31, 2026, it had 253,825 live subscribers across 29 cities.

The company offers furniture, appliances and water purifiers, with FY26 revenue from operations of ₹386.99 crore, comprising ₹195.79 crore (50.59%) from furniture rentals, ₹182.45 crore (47.15%) from appliance rentals and ₹6.37 crore from other rentals. Recurring subscription revenue contributed 97.90% of total revenue.

Rentomojo is also scaling private-label appliances through its partnership with Dixon Technologies, while its water purifier offering starts at ₹391 per month, expanding its addressable market across recurring household rental categories.

The company operates across an e-commerce stack, subscription stack and re-commerce stack, supported by an integrated asset lifecycle covering category management, design, procurement, refurbishment, servicing, reverse logistics and multi-cycle redeployment. The platform manages 851,184 live items and has 11 distinct customer touchpoints per subscription transaction, supporting customer retention, asset utilisation and lifetime value.

Rentomojo maintained high asset occupancy of 83.34% in FY26, 82.82% in FY25 and 86.43% in FY24, with assets having an estimated useful life of 10 years. As of March 31, 2026, 56.12% of FY17 cohort assets and 60.92% of FY18 cohort assets were still generating revenue, highlighting the company's ability to redeploy assets across multiple subscription cycles.